Market Assessment

The agriculture sector, which comprises crops, livestock, fisheries, and agroforestry, remains the backbone of Kenya’s economy, contributing the largest share of the country’s GDP, at 35% in 2020 and providing livelihood to approximately 75% of the population. In 2020, agriculture contributed $34.9 billion to the country’s GDP an increase from $33.2 billion in 2019. The sector accounts for 65% of Kenya’s exports and almost 20% of formal employment. This market survey maps emerging opportunities, the business environment and investment climate in Kenya’s agribusiness sector.

Kenya has a robust and competitive Information and Communication Technology (ICT) sector, with international connectivity provided by multiple fiber-optic submarine cables and a nationwide fiber-optic network. The sector has experienced tremendous growth over the years, with emerging innovations making a significant contribution to the economy. In 2019, the latest year for which figures are available, the sector contributed $1.14 billion to GDP at a growth rate of 8.8% attributed to the rapid expansion of the telecommunications sub-sector, especially mobile telephony, and internet services. This market survey provides key insights mapping emerging opportunities, the business environment and...

The overall goal of the sector is to attain national food security and sustainable management of land and the Blue Economy. The sector is also a key player towards the achievement of Sustainable Development Goals (SDGs). The objectives of the sector are to: create an enabling environment for sector development; increase productivity and outputs in the sector; improve market access and trade; enhance national food security; sustainably exploit the

Blue Economy; strengthen institutional capacity for improved service delivery; enhance the role of youth and women...

This Blueprint seeks to provide a conceptual framework adopted by Kenya in its quest towards the realisation of a successful and sustainable digital economy. It commences with a brief overview of the digital economy ecosystem, then proceeds to evaluate some of the currently held definition of the digital economy by relying on a much broader concept. 

The interface between information communication technologies (ICTs) and innovation remains largely under-researched. Attempting to bridge this knowledge gap, this cross-sectional study of Kenya’s micro, small and medium establishments examines the role of ICTs in innovation. The study applies Probit estimators to a comprehensive data set of 24,164 micro, small and medium establishments. Generally, the study reveals that the sectors having the highest incidence of innovation are electricity, gas, steam and air conditioning; ICT; education and real estate. Although the minority of establishments generated some innovations, product innovation was the most common type. Generally, information and communication technologies are found to...